Purpose
The purpose of the audience research was to get the opinions of a selection of our target audience and to then adjust our ideas accordingly. We designed our questions to obtain answers for specific aspects of the opening sequence, such as the font choice.
Task and Challenges
I designed the questionnaire and then as a group we got people from our perceived target audience to answer it and we then collated the results into the pictured format. Our main challenge was finding the time to carry out the survey, as it's not only our time we had to be concious of but also the time of the respondants.
How useful was the audience research?
The audience research came in very handy in certain aspects, such as font choice, as we then based our choice on the result. In other aspects we did not base our choice solely on that as we felt that the choice should really be made by those with a greater knowledge of our opening sequence - ourselves.
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