MP - Evaluation (3)

What kind of media institution might distribute your media product and why?

For small productions (such as ours), the production studio would always be looking for the cheapest way of advertising and distributing their film. The most ideal way to do this is to use Web 2.0, as the entire process is digital.

One site that is often used for getting wide audience reception is Facebook, due to the huge number of users. These kind of social networking sites have lots of advertising space which is relatively cheap opposed to traditional advertising space such as billboards.

Another independant film that used the internet to distribute and exhibit was 'Age of Stupid' (2009, Armstrong) http://www.spannerfilms.net/ . The film used only Web 2.0 in the advertising, and streaming of the film. 'Monsters' (2010, Edwards) http://www.monstersfilm.com/ also used digital technology to keep its budget low.